Belleza (arty) sin género, raza o edad para Instagram

Bajo la proclama "el arte de la belleza", Gucci ha lanzado un nuevo perfil de Instagram que es cualquier cosa menos convencional. Porque Gucci nunca hace nada de manera convencional.

Tal vez te interese

Gucci renunciará a las pieles en sus próximas colecciones

Gucci Beauty es inclusivo. Es cultural. Es inspirador. Es, en definitiva, un canto en redes sociales al concepto beauty de la firma; que no entiende ni de géneros, ni de razas, ni de edades. Siempre desde un punto de vista global que tiene en cuenta el contexto histórico (reflejado a través de la pintura) de lo considerado bello en un determinado momento.

Alessandro Michele, el director creativo de Gucci, está detrás de la idea. Una idea que define con más precisión si cabe el universo multidisciplinar de la marca italiana.

 

 

 

 

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Title: Aurelia (Fazio’s Mistress), 1863 Author: Dante Gabriel Rossetti Museum: Tate, London ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Dante Gabriel Rossetti, a British-Italian painter, poet, and translator, made this c. 1863 portrait of a woman, held by the Tate, he could only imagine, taking his subject from the 14th-century Italian poet Fazio. In a poem, Fazio described his mistress’s “clear brows” and “white easy neck.” Rossetti used his own lover, Fanny Cornforth, as a model. Their affair lasted until Rossetti’s death in 1882; she was the subject of over 60 works. Rossetti is known for his role in co-founding the nostalgic Pre-Raphaelite Brotherhood, influenced by medieval art. Their goal was to be “direct and serious and heartfelt.” #GucciBeauty — @kchayka ©Tate, London 2018

Una publicación compartida de Gucci Beauty (@guccibeauty) el 17 Sep, 2018 a las 6:17 PDT

ADEMÁS: Tablón de inspiración: Virgo Mood o el Instagram (retro) que más mola

Diferentes obras de todas las corrientes, de todas las épocas, van construyendo publicación a publicación un perfil de IG lleno de contenido donde no hay lugar para el reduccionismo.

 

 

 

 

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Title: Portraits of two women, 1950 Author: Lois Mailou Jones Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Nearly every moment of #LoisMailouJones’s life was captured and shared through her paintings. Her style traversed the aesthetic landscape, first mimicking the work of the post-Impressionists and then drawing from the rich colors and symbols of Africa and Haiti, where she often traveled. In her portraits, Jones was known for her ability to capture the rich complexities of black skin tones, rendering her subjects (often her friends or students from Howard University, where she taught) as near three-dimensional figures. Styled in feminine blouses with red lips and curled hair, Jones manages to capture each woman’s beauty in this 1950 painting’s tight headshots. Jones suggests a familiarity and bond between the two only found through family or friendship. #GucciBeauty — @britticisms Lois Mailou Jones Pierre-Noel Trust

Una publicación compartida de Gucci Beauty (@guccibeauty) el 17 Sep, 2018 a las 4:56 PDT

Las obras de arte que aparecen están comisariadas por museos, galerías y colecciones privadas, incluidos los Uffizi de Florencia, el Metropolitan de Nueva York y el Museo de Bellas Artes de Reims.

ADEMÁS: El (otro) Instagram de Emily Ratajkowski

 

 

 

 

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Title: Woman from Constantinople, standing, c.1876 Author: Jean-Léon Gérôme (1824-1904) Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The French painter Jean-Léon Gérôme is the quintessential Orientalist painter, a European artist interested in a fantastical, stylized depiction of other cultures. After visiting Egypt in 1856 he became fascinated with the Middle East in particular and brought back local artifacts and costumes, which he used as props in his Paris studio. His work was extremely popular and much of it is now held in private collections, including this moody portrait. Gérôme wrapped his model in a translucent veil in a nod to her perceived exotic origins, drawing our attention to her languid gaze and ambiguous smile. Yet the image is theatrical, almost a fiction. #GucciBeauty — @tatianaberg Photo © Christie's Images / Bridgeman Images

Una publicación compartida de Gucci Beauty (@guccibeauty) el 15 Sep, 2018 a las 12:27 PDT

"La belleza representa un ideal de cada lugar y época, un estilo que el artista consideró que valía la pena preservar. A veces significaba altas líneas y altos collares, como la Inglaterra isabelina, pero también puede ser una blusa simple de mujer nativa de un retrato de 1876 del pintor Felipe Santiago Gutiérrez, uno de los primeros artistas mexicanos internacionales."

Así explica Gucci en su web la razón de ser del proyecto.

 

 

 

 

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Title: Federico Gonzaga, 1510 Author: Francesco Francia Museum: Metropolitan Museum of Art, New York ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Francesco Francia, a painter from Bologna, created this 1510 commission for Marchesa Isabella D’Este. It is a portrait of her son, Federico II Gonzaga, who would go on to rule the city of Mantua. The piece from the @metmuseum displays Francia’s trademark affinity for lush coloring and flattering, rounded figuration, which made him one of the more sought-after portrait painters of his time. The young boy is depicted with a soft, androgynous beauty; a light smile, rosy cheeks, and gold-embroidered attire fit for any royal heir. #GucciBeauty #TheMet— @sirsargent Bequest of Benjamin Altman, 1913

Una publicación compartida de Gucci Beauty (@guccibeauty) el 14 Sep, 2018 a las 10:10 PDT

Críticos de arte se encargan de redactar los textos que acompañan a las fotos, contando la historia de cada cuadro, grabado o ilustración.

 

 

 

 

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Title: Untitled (Eva), 2018 Author: Simone Kennedy Doig Location: Baert Gallery, Los Angeles. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Born in London in 1994, #SimoneKennedyDoig spends her time between her birthplace and Trinidad, where she moved to in 2002 and spent much of her childhood. Her works deal with intersectional identity, which for Kennedy Doig is informed by her experiences in Port of Spain and London. This is an oil painting that portrays two young women, friends in front of a mirror, staring at their own reflections. One figure, applies makeup, heightening her own sense of beauty while the other female casts a glance upon her. The expression captured in the onlookers gaze contributes to an atmosphere tinged with perhaps a small dose of envy. The image offers a psychological exploration of femininity from a female's perspective, standing in contrast to the male gaze and the usual depictions of women throughout art history. #GucciBeauty — @sirsargent Courtesy of the artist and Baert Gallery, Los Angeles. Photo: Joshua White.

Una publicación compartida de Gucci Beauty (@guccibeauty) el 13 Sep, 2018 a las 11:30 PDT

¿El resultado? Un perfil de Instagram que trasciende el mero hecho de hablar de belleza para llegar al mismísimo origen de la palabra.

ADEMÁS: Create Yourself o la expresión (definitiva) de la belleza propia

 

 

 

 

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Title: Woman At Toilette / Keshō no onna, 1918 Author: Hashiguchi Goyō Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ukiyo-e, a Japanese movement, was characterized by its depictions of beautiful women and landscapes that reflected the newly hedonistic “floating world” created by Tokyo’s economic growth in the Edo period. In this 1918 portrait, Hashiguchi Goyō, a woodblock artist, uses delicate lines to render a beautiful woman applying powder to her skin. Her fully exposed shoulder is alluring in contrast to her demure expression, and she seems to be caught in a personal, domestic moment — underscoring the tension and seduction in the delicate balance between public beauty and private adornment. The image is in the collection of @LACMA, one of the #GucciPlaces. #GucciBeauty — @lrsphm Image courtesy of LACMA

Una publicación compartida de Gucci Beauty (@guccibeauty) el 14 Sep, 2018 a las 10:10 PDT

Fotos: Instagram (@guccibeauty)